Getting more value out of portalBase – e-marketing automation.
Spam is a big issue for e-marketeers. Most organisations want to build their email lists but this aim has to be balanced against the need to ensure that the right emailshots go to the right people. Given the numerous ways addresses get into the organisation, this can be harder than it appears!
GTpB can now help e-marketeers reduce their workload by automating the management of email lists and mail outs whilst at the same time increasing customer satisfaction by automating unsubscribe requests.
GtpB has always been a really powerful tool for segmenting your contact list and tracking campaigns, now you can automate links from this data into mailing tools (such as Dada mail) – wikipedia:electronic mailing list and remove the need to manually handle “unsubscribe request” emails (to keep the list truly “clean”).
True dedicated mailing software has done much of this for some time, but many organisations are trying to avoid the proliferation of separate databases and the problems this causes.
With GTpB your web based back office database can drive the whole thing. One tool, one set of data.
This is just one example of integration work we’ve done for a client to help their organisation more efficient. If you are interested and would like to know more please contact either Oliver or Cliff.